​​Marke​ting Assis​​tance scheme


Marketing Assistance scheme was sanctioned by the Government of Karnataka during 1997-98. Under this scheme, Karnataka State Women's Development Corporation is providing marketing facility by organizing exhibitions at the District Level and the State Level.

The State Level exhibition and District Level exhibitions are organized at Bangalore and every district headquarter each year. To organize an exhibition and the sale of products at the district level, the Corporation provides Rs.25,000 to 35,000 as a grant to the Asst. Directors/Deputy Directors of WCDD and A 3-day exhibition cum sale of products is organized at the district level. The Corporation also organizes a six-day State level exhibition cum sale once in a year in Bangalore to These exhibitions prove to be an efficient platform for the interaction of the Women Entrepreneurs and potential customers. These exhibitions, besides promoting good sales, also provide a forum for marketing of their products.

The Scheme started in 1997-98 :

The following are the objectives of the scheme.

  • To create Marketing avenues and linkages
  • To organise exhibitions cum sales throughout the State for the products manufactured by women entrepreneurs

The products for sale in the exhibition are broadly categorized into

1. Garments

2. Handicrafts

3. Goods Items

4. Miscellaneous

  • A stall measuring 10 x 10 feet with 3 tables, 2 chairs, table cloth, lighting facility and a name-board is provided to each Women entrepreneur.
  • Round the clock security with fire extinguishing service is provided at the State level exhibition. The Women entrepreneurs of the Rural Districts are provided with a free lodging facility in Bangalore for 6 days with free transport from the place of accommodation to the exhibition place and vice versa.
  • The State level exhibition is organized on the 8th of March of every year on the eve of International Women’s Day.

For more details, contact: Assistant Manager (Marketing), K.S.W.D.C. Head Office, Bangalore.

The statement showing the grants provided under Marketing Assistance scheme to the districts, for the year 2006-07.

1.

​​  Districts

No.of Prog

Physical. No. of Stalls

Finance. Rs.

2.

Bellary

1

35

35000

3.

Chamarajanagara

1

25

25000
 

4.

Chikmagalore

1

35

35000
 

5.

Chitradurga

1

30

30000
 

6.

Davanagere

1

30

30000
 

7.

Dharwar

1

25

25000
 

8.

Haveri

1

25

25000
 

9.

Hassan

1

30

25000
 

10.

Mysore

1

30

30000
 

11.

Shimoga

1

30

30000
 

12.

Tumkur

1

30

30000
 

13.

Udupi

1

25

25000
 

14.

U.Kannada

1

30

30000
 

15.

D.Kannada

1

25

25000
 

16.

Bagalkot

 

30

30000
 

17.

Bidar

 

25

25000

18

Bijapur

 

30

30000

19

Belgaum

 

35

35000

20

Gadag

 

25

25000

21

Gulbarga

 

35

35000

22

Kodagu

 

25

25000

23

Kolar

 

35

35000

24

Koppal

 

25

25000

25

Mandya

 

35

35000

26

Raichur

 

35

35000

27.

Exhibition by WDC

 

150

7,59,000

Total

 

890

14,99,000​