​​​About Farmers​​​

Agriculture GDP is heavily weighted in favour of high value produce especially horticulture crops; as much as 40% of agriculture GDP value of Karnataka state is contributed by Horticulture. 83% of land holdings in the country are now marginal or small and Karnataka is no exception to it. Horticulture is increasingly favoured by small and marginal producers as it is labour intensive, offers quicker returns and can engage a higher proportion of women. The fragmented agricultural marketing value chain and the large number of intermediaries is another major constraint, leading to wastage, low returns to producers and volatility in availability and prices at the consumer end. Estimates of the wastage of perishables such as fruits and vegetables range from 18-40% which is too high and incur monetary loss to both producers and consumers.​​​​