In successive SLCC meetings, it was decided that Financial literacy and
public awareness are critical for protecting investors falling into the trap of
unauthorized agencies who mobilize deposits by offering attractive returns.
Government of Karnataka released a set of advertisements in five leading
newspapers both in English and Kannada.
Sustained awareness campaign for educating
the public was also discussed and it was decided to carry out the campaign in 4
Talukas each of 13 vulnerable districts where such incidents of defrauding the
public have been reported. Programmes
have been held in Tumkur. Kolar, Mysuru, Begavi. The program was a joint effort of RBI,
Government of Karnataka, Economic Offenses Wing of Karnataka Police and SEBI.
The district administration (District Collector, Tahsildar and other officials)
was actively involved in the pre-event publicity campaign and other logistics
support for conducting the program.
The program essentially targets the common
investing public, alerting them to the perils of investing in fraudulent and
unauthorized deposit schemes/ multilevel marketing schemes etc. The one-hour programme includes staging of a
Skit and Yakshagana followed by a question answer session for clarifying
matters. In order to ascertain how well the message has percolated to the target
audience, a small quiz is also held at the end of the program and respondents
who gave correct answers were awarded token prizes.
As the next step, advertisements in transport
buses and bus shelters are planned with the support of Banks in the State as
part of their CSR activity.