Public Awareness

Last modified at 03/06/2016 16:13 by System Account

Public Awareness

In successive SLCC meetings, it was decided that Financial literacy and public awareness are critical for protecting investors falling into the trap of unauthorized agencies who mobilize deposits by offering attractive returns. Government of Karnataka released a set of advertisements in five leading newspapers both in English and Kannada.

Sustained awareness campaign for educating the public was also discussed and it was decided to carry out the campaign in 4 Talukas each of 13 vulnerable districts where such incidents of defrauding the public have been reported.  Programmes have been held in Tumkur. Kolar, Mysuru, Begavi.  The program was a joint effort of RBI, Government of Karnataka, Economic Offenses Wing of Karnataka Police and SEBI. The district administration (District Collector, Tahsildar and other officials) was actively involved in the pre-event publicity campaign and other logistics support for conducting the program.

The program essentially targets the common investing public, alerting them to the perils of investing in fraudulent and unauthorized deposit schemes/ multilevel marketing schemes etc.  The one-hour programme includes staging of a Skit and Yakshagana followed by a question answer session for clarifying matters. In order to ascertain how well the message has percolated to the target audience, a small quiz is also held at the end of the program and respondents who gave correct answers were awarded token prizes.

As the next step, advertisements in transport buses and bus shelters are planned with the support of Banks in the State as part of their CSR activity.

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